Imagine if your favorite social media app suddenly moved to a new home and got better tools. That’s exactly what’s happening with Threads. According to Engadget, Meta (the company that owns Facebook and Instagram) is moving Threads from threads.net to threads.com and adding several new features to make the platform work better for you.
Threads is a text-based social media app similar to Twitter/X where you can share short posts with your followers. Now it’s getting some important upgrades that might change how you use it.
What’s Changing with Threads?
The biggest change is that Threads is moving from its old web address (threads.net) to a new one (threads.com). Think of this like a shop moving from a side street to the main road – same shop, better location. Meta bought this new web address from Shopify, who had owned the threads.com domain before.
But the changes aren’t just about where to find Threads online. Meta is also making the web version of Threads (the version you use on your computer, not your phone) much better with new features.
New Features to Make Posting Easier
These new tools will help you use Threads more easily:
- A new composer window – this is a posting box that opens separately, making it easier to write your thoughts while still seeing other posts
- Single-column view for custom feeds – this lets you see posts in a narrower, more focused way
- Menu shortcut for saved posts – helping you quickly find posts you’ve kept for later
Moving from Twitter/X to Threads: A New Tool
If you use X (formerly known as Twitter), Threads is testing a feature that might interest you. Soon, you might be able to bring your X followers to Threads. Here’s how the process will work:
- Open X and tap on your profile
- Tap Settings and privacy
- Tap Your account
- Tap Download an archive of your data
- Wait up to 3 days to receive an email with your info
- Download and unzip your data file
- Find the following.js file in the Data folder
- Upload it to Threads
This process might take up to three days to finish, so you’ll need some patience. Threads will use this information according to their Privacy Policy to suggest creators you already follow on X.
Why These Changes Matter for You
These updates show that Meta is serious about making Threads a strong competitor to X. The company is working hard to improve how you experience Threads, especially on your computer.
The new posting window means you can write posts while still browsing other content. This makes the web version much more useful than before. And if you’re thinking about switching from X to Threads, the follower import tool could make that move much easier.
The Numbers: How Threads is Growing
According to reports from socialmediatoday, Threads is growing quickly:
| Stat | Number | What It Means |
|---|---|---|
| Active Users | 320 million | Many people are using Threads regularly |
| Marketers Using Threads | 53% | Over half of businesses are already there |
| Planning to Join This Year | 23% | Even more businesses coming soon |
| Engagement Rate vs X | 73.6% higher | Posts on Threads get more reactions than on X |
These numbers show that while Threads is still smaller than X, it’s growing fast and people are engaging more with content there. Think of it like a newer restaurant that has fewer customers but those who visit stay longer and order more.
What This Means for Businesses
If you run a business, these reports suggest you should consider using Threads alongside your other social media channels. However, experts don’t recommend relying only on Threads yet – it’s better as an additional way to reach people.
What’s Next for Threads?
Meta continues to develop Threads as a serious alternative to X. The new web address (threads.com) is easier to remember than threads.net, and the new features make the platform more user-friendly.
With these changes, your experience on Threads should improve, especially if you use it on your computer. And if you’ve been thinking about trying Threads or moving from X, now might be a good time to consider it.
The Big Picture
Social media platforms are always changing and competing for your attention. These updates to Threads show that Meta wants to give X serious competition. The question now is: will these changes make you more likely to use Threads? As the social media landscape continues to shift, your choices as a user matter more than ever.
Whether you’re already using Threads or just curious about it, these improvements make it worth another look. The new web address and features might just make Threads a bigger part of how you connect online.
